I’m a fashion industry creative with over a decade of experience spanning buying, brand strategy, and storytelling.

I’m a fashion industry creative with over a decade of experience spanning buying, brand strategy, and storytelling. I’ve led buying across multiple categories—including womenswear, menswear, and accessories—for some of the industry’s most loved brands and retailers, from Balenciaga and Isabel Marant to Dyson and Rimowa, working across both retail and e-commerce in freelance and full-time roles. 🎙️ In 2023, I launched BRAND NEWS, a podcast exploring the intersection of fashion, business, and culture. Through honest conversations with insiders, we unpack what makes brands resonate—and how they evolve in a constantly shifting industry. I enjoy curating, producing, and hosting “Talks That Spark Change” for the no.1 retail fair in the Netherlands, the Modefabriek—conversations designed to challenge norms and spark new ideas, featuring industry voices like Lidewij Edelkoort and Jan Agelink. ✨ Alongside this, I enjoy public speaking and have spoken at events including The Self Made Summit and SEEK Berlin. I'm also passionate about shaping the next generation of fashion minds. I’ve lectured at the Business Fashion Academy and the Amsterdam Fashion Academy, where I design and teach industry-facing courses that blend creativity with strategy—covering topics like trends, branding, business & entrepreneurship, finance, and negotiation. In my spare time, I’m usually scribbling down podcast ideas, reading WGSN, watching runway collections on YouTube, or hopping between Paris and Amsterdam for work and inspiration.